We accept our responsibility for protecting the welfare of all animals, regardless of origin or pedigree. We are dedicated to finding the best possible home for each pet, and to fostering responsible pet ownership to prevent pet overpopulation while appreciating the immeasurable value of the human-animal bond in our society.

To support animal-welfare, NGOs, government and local authority agencies to find lifelong, loving homes for abandoned or unwanted pets, as well as funding spay/neuter efforts, and animal welfare education.

Goals & Objectives

• Providing a forum for welfare groups, pounds and commercial semi-state bodies to advertise their animals for adoption, making adoption a ‘First Choice’ over purchase
• Providing the ‘Best Advice’ to potential owners on responsible pet ownership, offering alternatives to purchase
• Support Animal-welfare organisations, commercial semi-state bodies, government and local authorities
• Promote Change of shelter/rescue pet image to Adoption
• Breaking down misconceptions surrounding rescue, shelter or pound pets.
• The DoneDeal PetAware Project is endeavouring to invest in local programmes that address the need to home shelter and pound animals and increase awareness of responsible pet ownership and care and reduce pet overpopulation.